To buy or to build is the big question Apple Inc. is looking to answer as the company expresses interest in generating its own content. UBS analyst Steven Milunovich took a closer look at this question and believes Apple intends on building its content. Why Apple Seems Destined To Build Apple recently hired Sony Pictures Television executives to run its video programming sector; this is a move that points to them looking to the build direction. Also, Stratechery's Ben Thompson noted businesses typically buy over build if there are networking effects, and Thompson sees no networking effects for Apple. To refute this argument, Milunovich said, "While that may be true, we argue that Apple is an innovation platform like Windows with supporting services, such as content, acting as mini-platforms."Read more