Nike Inc (NYSE: NKE)'s pull model of keeping supply below demand has all but disappeared and it appears that adidas AG (ADR) (OTC: ADDYY) has successfully stolen it away. There is now an oversupply of basketball products in North America, which will continue to pressure sales and margins according to Susquehanna analyst Sam Poser. Surprisingly, Adidas is now growing its basketball business at a rapid pace. “Nike appears to misjudged the appetite for some key marquee basketball product which has resulted in creating a push model versus the expected pull model,” said Poser. The analyst noted that Nike miscalculated on several basketball releases, which is taking the shine of all but the very best Nike and Jordan releases. At the end of the fourth quarter in 2017, Susquehanna admitted they saw Nike turning the corner based on signs of improvement in basketball but has since changed its stance based on commentary from Nike’s largest wholesale accounts. SourceThe latest gap is closed. Some consolidation is possible. $NKE, Nike, Inc. / H1